A Christian advocacy group has praised the Advertising Standards Authority’s (ASA) “tough stance” on gambling adverts after three ads featuring a rainbow and a leprechaun, animated fish and a wizard were banned for having particular appeal to children.
Coral’s website promoted the three games – Rainbow Riches, Fishin’ Frenzy and Lucky Wizard – on 20th February with various animated images.
A viewer complained that the ads were likely to be of particular appeal to children and the ASA agreed with the complaint, saying the ads should not appear again.
Nola Leach, chief executive of Christian Action Research & Education (CARE), welcomed the ruling, pointing out that such advertising had a detrimental effect on children.
“Adverts such as these normalise gambling to a young audience, making it seem harmless and without consequence,” she told The Universe.
“The Gambling Commission found that about 25,000 children aged between 11 and 16 are problem gamblers. CARE is pleased the ASA has taken a tough stance on these adverts and we hope it will send a clear message that making gambling adverts appeal to children is wholly unacceptable.”
Picture: A Coral sign. (Niall Carson/PA).