A growing number of Blue Chip companies are joining forces with charities to help distribute food to vulnerable people in need during the current Covid-19 crisis.
Sainsbury’s, The Entertainer, Palletforce, XPO Logistics and British Gas have announced a partnership with the Trussell Trust and FareShare, so they can continue to support people struggling in light of the coronavirus outbreak.
The Trussell Trust warned that more people are likely to need a food bank’s help as a result of the current lockdown, while food charity FareShare has also seen a steep rise in applications from charities and community groups across the UK who are in need of vital food supplies.
Emma Revie, chief executive of the Trussell Trust, praised the new arrangements, saying: “This unique partnership beautifully articulates how society is pulling together in the fight against Covid-19.
“All these organisations have innovatively adapted their services to support the people most in need during this challenging time, and we are truly grateful that they are helping food banks to continue to provide their essential community service.
“But ultimately, no-one should need to use a food bank. We want to ensure that this community spirit, of supporting one another during difficult times, continues long after this pandemic, so we can create a society where everyone can buy their own food.”
Lindsay Boswell, chief executive of FareShare, said: “This partnership is a testament to the incredible things we can achieve when businesses and the voluntary sector work together with a common purpose.
“It will enable FareShare to dramatically scale up the amount of food we can distribute right across the UK, enabling us to get more food out to the thousands of charities and community groups, fellow food redistribution organisations, food banks and pantries.
“It is these groups who, under the most extraordinary circumstances, are doing everything they can to safely deliver food onto the doorsteps of those who are most at risk.”
The announcement follows a move by the Co-op to drop its Easter ad campaign and donate £2.5 million worth of airtime to support FareShare, while chief executive Steve Murrells is donating a fifth of his salary over the next three months to a fund to help foodbanks and community causes.
Picture: A volunteer is pictured at a Trussell Trust foodbank in Blawarthill Parish Church, Glasgow. (Danny Lawson/PA).