An animal welfare group is urging the UK Government and the European Union to “do even more” to stop the “evil trade in real fur”.
Catholic Concern for Animals’ call comes amid a crackdown on misleading advertising, as the Committees of Advertising Practice (Cap) issued an enforcement notice ordering all advertisers them to ensure they are not advertising real fur as ‘faux’.
Companies found to be advertising real fur as fake or faux fur after 11th February will face sanctions by the regulator, which could include a referral to Trading Standards.
CCA strongly criticised retailers who misled customers by advertising real fur as ‘faux’, calling it a “disgraceful situation”.
“Catholic Concern for Animals is very concerned about the use of real animal fur in clothing,” Chris Fegan, CCA chief executive, told The Catholic Universe. “The public are buying and using these products in the belief that they are ‘faux’ fur.”
He pointed out that this situation has been going on for some years now and CCA had raised the issue with MPs in 2017.
“Faux fur has become a fashion accessory, especially on coat trims, bobble hats, shoes, etc, but people are often purchasing and using real fur through no fault of their own and would not buy the product if they knew that product was real fur,” said Mr Fegan.
“I am glad that the authorities are finally taking some action on this matter. CCA urges the UK Government and the EU to do even more to stop this evil trade in real fur,” he added.
Cap has warned companies fulfilling customer orders on retail sites to take a stricter approach to checking the supply chain and the accuracy of claims relating to faux fur before putting the products on sale.
It has advised companies against assuming that low cost is a good indicator that a product does not contain animal fur, noting that current market conditions meant that animal fur was not necessarily more expensive than faux fur.
It said it now expects companies to test faux fur products themselves before putting them on sale.
Earlier this month the ASA criticised Boohoo and Zacharia Jewellers for both selling products advertised as faux fur but using actual fur instead.
Picture: File photo, dated Sunday 19th February 2017, of anti-fur campaigners protesting outside the BFC Space during London Fashion Week Autumn/Winter 2017 in London. (Isabel Infantes/PA).