Thousands of people have signed a petition calling for the Advertising Standards Authority (ASA) to ban a Cadbury advert featuring a gay couple sharing a Crème Egg during an overly passionate kiss.
Noting that Cadbury is ‘well aware of the religious significance of Easter’, the CitizenGo campaign accuses the confectionery company of causing ‘gratuitous offence to members of the Christian community during the most important feast in their calendar’.
The petition, which has been signed by over 65,000 people, notes how the couple ‘uses their lips and tongue to exchange the contents of a Crème Egg; an image which many consumers have complained is both disgusting and off-putting’.
The petition suggests that Cadbury, in its decision to feature a same-sex couple, is ‘clearly hoping to cause controversy and escape criticism’.
It suggests that the confectioner will respond to any criticism ‘by claiming that any objections must be rooted in homophobia’, but notes that ‘members of the LGBT community have also expressed their dislike of this campaign’.
‘Cadbury should not be seeking to hide under cover of LGBT rights to conduct a campaign which sexually objectifies individuals,’ the petition reads. ‘If the couple in question were heterosexual, the advertisement would likely be prohibited, given the sexually explicit and graphic nature of the kiss.’
The petition notes that Cadbury Crème Eggs have become a synonymous part of Easter celebrations in the UK. It also points out that the company is associated with families and is well aware that its products are enjoyed by children, as it deliberately markets them to this demographic, making this campaign ‘even more irresponsible’.
‘Exposing children to sexualised content constitutes a form of grooming,’ the petition warns. ‘It is well-known that children will often copy what they see on the screen.’
The ASA previously stated the advert does not break any rules, with a spokesperson for the authority telling LGBT website Pink News that it will not be taking any further action on complaints against the advert.
To sign the petition, see: https://citizengo.org/en-gb/fm/200615-remove-gay-creme-eggs-advert
Picture: Cadbury Crème Eggs. (Andy Wright/Flickr).