Netflix has apologised and removed a controversial promotional tweet for one of its shows after acknowledging its “unacceptable” reference to Bloody Sunday.
The tweet, which was posted on the official account of the streaming service’s series Chilling Adventures of Sabrina, simply read: ‘sunday bloody sunday’ and featured a number of pictures of the cast splattered in fake blood.
Many replied to the tweet pointing out that offence could be taken by the presumably inadvertent reference to the 1972 Bloody Sunday massacre in Northern Ireland.
A Netflix spokesperson apologised for the tweet, which has now been removed.
“Our tweet was unacceptable and has since been removed. We are very sorry for the hurt and distress it caused,” they said.
Thirteen people were killed and 15 people wounded after members of the Army’s Parachute Regiment opened fire on civil rights demonstrators in the Bogside area of Derry on 30thJanuary 1972, a day which has become known as Bloody Sunday – one of the darkest days of the Northern Ireland Troubles.
The death of another man four months later was attributed to his injuries.
One of the most iconic images of the massacre shows the former Catholic Bishop of Derry, Dr Edward Daly, waving a bloodstained white handkerchief as a symbol of ceasefire.
The image shows the then-Fr Daly waving the handkerchief as he led a group carrying a dying 17-year-old John ‘Jackie’ Duddy as he sought aid for the wounded teenager. He was near Duddy when he was shot by soldiers and anointed him and gave him the Last Rites.
Years of controversy have surrounded Bloody Sunday and the decision of the troops to open fire.
Picture: Netflix logo. (Netflix/Wikimedia Commons).