Catholic Concern for Animals (CCA) has praised the Advertising Standards Authority (ASA) after it banned adverts from Burger King implying that its Rebel Whopper burger was suitable for vegetarians and vegans.
The animal welfare group said the ASA had done “exactly the right thing” by banning the fast food chain from advertising the Rebel Whopper as ‘100 per cent plant based’, as it is cooked on the same grill as meat products. The ASA also found that the company had failed to make it clear the burger used egg-based mayonnaise.
“Hats off to the ASA for their actions in this case,” Chris Fegan, CCA chief executive, told The Catholic Universe. “It is critical that adverts and labelling for food are absolutely accurate and clear and do not mislead the public either by accident or design.”
“We have seen examples in animal welfare where false claims have been made, including labelling clothing as containing ‘faux fur’ when in actuality they contain real animal fur,” Mr Fegan said. “This misleads the public in a disgraceful manner, and many people purchased such products in all innocence who would never have done so if it contained real animal fur.”
Picture: A Burger King sign. (Jacob King/PA).